逍遥右脑 2010-05-17 00:35
Can you close a sale in just seven seconds? You can do it faster if you use a sales technique to make a great first impression. Seven seconds is the average length of time you have to make a first impression. If your first impression is not good you won' t get another chance with that potential client. Make a great first impression and the client is likely to take your small business seriously.
Whether your initial meeting is face-to-face, over the phone or via the Internet, you do not have time to waste. It pays for you to understand the sales technique of how people make their first judgment and what you can do to control the results.
Learn the Non-verbal Sales Technique: When you meet someone face-to-face, 93% of how you are judged is based on non-verbal data - your appearance and your body language. Only 7% is influenced by the words that you speak. A good sales technique is to remember people do judge a book by its cover. When your initial encounter is over the phone, 70% of how you are perceived is based on your tone of voice and 30% on your words. It's not what you say - it's the way that you say it.
Choose Your First 12 Words: Although research shows words make up a mere 7% of what people think of you in a one-on-one encounter, don't leave them to chance. Express some form of thank you when you meet the client. Perhaps, it is "Thank you for taking your time to see me today" or "Thank you for joining me for lunch." Clients appreciate you when you appreciate them.
Use Their Name Immediately: Another forgotten sales technique is to remember there is no sweeter sound than that of our own name. When you use the client 's name in conversation within your first twelve words and the first seven seconds, you are sending a message that you value that person and are focused on him. Nothing gets other people's attention as effectively as calling them by name.
Pay Attention to Your Hair: Your clients will. In fact, they will notice your hair and face first. Putting off that much-needed haircut or color job might cost you the deal. Don't let a bad hair day cost you the connection.
Shiny Shoes Sales Technique: People will look from your face to your feet. If your shoes aren't well maintained, the client will question whether you pay attention to other details. Shoes should be polished as your sales technique. They may be the last thing you put on before you walk out the door, but they are often the first thing your client notices.
Walk Fast: A faster walker can be perceived as important and energetic - just the kind of person your clients want to do business with. Pick up the pace and walk with purpose if you want to impress.
The business handshake is an essential sales technique to make a lasting impression...